In your first consultation with us, we will help resolve a simple dilemma - "Do I really need a web site?".
Just because everyone else has a site is not a good enough reason for you to have one!
Most businesses today can benefit from a web site, some will not. It really depends on the type of business you are in.
"You’re busy, don’t want to bother, don’t want to spend the money".
But then there’s that nagging feeling in your head that you ought to have a presence on the Web.
Ask yourself these questions:
Do your prospective clients use the Web to look for your type of products or services?
These days, people use the Web to find just about everything, even the kitchen sink! (That’s exactly where I found mine when I had my kitchen remodeled.) If you offer a professional service your clients will expect to find you on the Web.
Do you sell or offer a service that people research before they buy?
Chances are, you’re not offering something that people buy on impulse. For example, if you’re a consultant, prospective clients will want to research your background. A Web site gives you an opportunity to explain your services and highlight your results via case studies.
Do your competitors have Web sites?
Imagine that a prospective client is considering hiring your business and is attempting to use the Web to compare your services to the competition’s. If you don’t have a site, it makes you appear less established and professional. It’s like not having a business card.
Are your competitors larger than you?
If your business is very small, or you’re just starting out, you may want it to appear larger than it is. The Web can help you level the playing field. A well-crafted, highly professional Web site gives the appearance that your business is large and established.
Is it important that your business project a highly professional image?
Perhaps you work at home in your bathrobe. Who needs to know? They won’t figure it out from your professional Web site. In fact, a well designed site can project whatever image you want for your business, whether it’s ultra-conservative or young and hip.
Do your clients themselves have Web sites?
If they do, you can bet that they consider the Web to be an important business asset and would think it strange if you don’t have one.
Do you want to expand your business beyond your current customer base?
If you want to grow your business you’ll need a Web site to reach clients in new areas. Suppose you’ve always focused on one industry but now want to offer a new service tailored to a different industry. You could create a special section on your Web site that resonates with the new, intended audience.
Do you want to reduce your sales and marketing costs?
Printing can be expensive. Then you have to figure out how to get it into the hands of your prospects. You can put the same type of content on your Web site, update it easily when you have changes, and send emails to prospects to entice them to your site.
Do you find yourself answering the same customer questions, again and again?
Avoid repeating the same answers over and over by providing the information on your Web site. Your customers will be happy to get the answers they need at their own convenience.
Do you want to increase the effectiveness of your business development activities?
A Web site is a great way to reinforce the effectiveness of your other business development and marketing efforts, such as ads and press releases. If you put your Web address on all of your materials you can draw people to your site, where you can provide more details. If you speak at conferences or write industry articles to increase your visibility, a Web site can expand the details in your bio.
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If you decide you need a web site, we will ask you a series of questions about your business and your aspirations for your site, including;
- What kinds of information do you want on the site?
- How big do you think your site will be?
- Who are your users?
- Do you know which operating system and browser they are using?
- Will your site require regular updates?
- Would you like to make changes yourself?
- Will you be selling something?
- Will you need a database to store and retrieve information?
- Do you want to rely on search engines to send more traffic to your site?
- When do you need the job done?
- What is your budget?
contact us today and let us create
"your corner of the internet"
